How Well Do You Know Your Fans?
Fans are crucial to a sustainable career in music. Jonathan Ostrow emphasizes that not all fans are equal. He breaks down fans into various categories ranging from the listener to the superfan. According to Ostrow, many fans fall into the Hobbyist category where they like a song, but do not want to buy your music because they are unsure about the need to experience the music long term. By understanding your fans, you can devote most of your time to the most committed fans while referring back to more casual fans to create loyalty.
“It is common knowledge that establishing, building upon and maintaining a fan base is one of, if not the most important goal of any emerging artist who is looking to use their music to forge a sustainable career.” (Read On)