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How To Use Twitter To Promote An Album Or Tour

3 Rules & 2 Tools For Twitter Success

image from beachdog.com There's no denying that Twitter use is exploding (even @hypebot has 6400+ fans) or that it should be a part of an viral music marketing campaign. But beyond tweeting what you had for lunch to your 37 uber-fans, how do you build a following on Twitter and best use the 140 character social network to spread the word about a new album?  Here are three rules for Twitter success:

3 Rules

1) Don't overdo it. Less is almost always more. That's why Twitter smartly limited us all to 140 characters...or less.

2) Ask for help. There is no harm in asking people ( aka fans) that already like you to tell others.

3) Offer something of value. New tour dates are fine. "Isn't it sunny?" probably is not. Even better? Give away a track and ask your fans to retweet it.

Two Tools

Two tools enable artists to spread a free track via Twitter. Each has a slightly different approach, and both are worth exploring.

  image from static.tweetforatrack.com

Tweet For A Track is a free utility described in the chart above. FanPush charges a little after the first 10 downloads. ($5 for 50, $20 for 250), but offers a bit more including stats as described in this intro video:

FanPush.com from FanPush on Vimeo.


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