If you're getting radio airplay, how do you turn that exposure into traffic and sales? In this short video, Nimbit President and co-founder Phil Antoniades shares his experience with getting radio airplay and how he used promo codes to drive users and sales on his site.

Two things are true about radio: they like giving stuff away and saying their station name. So, Antoniades used the station name as the promo code and let the radio DJs give them away. It's an iningenious bit of advice.  Watch the Video: