How To Get Fans To Spend 9 Min. With A 3 Min. Song
Interactive music solution developer MXP4 has released Facebook apps. Such apps present fans with a social-music experience in tandem with a video game-like atmosphere within their favorite artists’ Facebook page; they can play with the music and share it with their friends. According to statistics released by the app developer, fans use the interactive app for an average of 9 minutes per track and click to purchase as much 3% of the time.
So far, a little over 1 million fans have used the interactive music tool to "play with" their favorite artists’ music. For artists, this degree of engagement and viral distribution—combined with the conversation rate of the app—could prove to be a useful part of their social media strategy. Those already using the app range from David Guetta to Enrique Iglesias to Hot Chip; these artists have integrated the technology into their Facebook pages and let fans interact with their music.
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