Megan Berry, a Marketing Manager for Klout, has written a great overview of the questions that businesses need to ask themsevles and consider before crafting a Twitter strategy.  Her five insights are just as applicable to your next band meeting on social media as they are for the boardroom. (via Mashable)

Strategy For Your Band:

1. Choose Your Audience - Who do you want to reach?
2. Understand How They Speak - Listen.  Then share.
3. How Much is a Twitter Lead Worth? - Determine value.
4. Set A Goal and Track It - Define goals.  Allign metrics with success. 
5. Define Your Approach - Find a style that matches the cause.