On Music Think Tank, Marcus Taylor has tips on how to drive fans to your website. People need a reason to visit your website. He talks about the growing popularity of QR codes and how you can use the code with exclusive content. What have you used to drive fans online from offline?

Marcus Taylor recounts his experiences:

“In my experience, one of the most compelling things to offer at a live gig are the photos or videos of the audience, as everyone enjoys trying to spot themselves in the crowd!”

And check out Hypebot's QR code contest with Sharesquare here.