Hang In There. Music 2.0 Is Just Getting Started…
A Wine Guy Teaches Personal Branding Using 80's Hip Hop Stars
This video from web 2.0 maven Gary Vaynerchuk of Wine Library TV is a mini-lecture on both the time required to create a personal (or artist's) brand and the signs that we are all only at the very beginning of a huge upward opportunity curve. It's aimed mostly at tech start ups and bloggers. But, in part because of his use of mid-80's hip hop stars as examples, as well as, the similar issues faced by almost anyone creating in the digital age, Vaynerchechuk's frenetically delivered message holds some important lessons for us all.