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Godin: “Great music, like a great idea, spreads.”

image from kmstyling.files.wordpress.com" Great means unsettling. Great means open to criticism. Great means booed off stage.

And great music, like a great idea, spreads. Ideas that spread, win, and so the goal today is not to make great music for 1970 or 1990, but great music for today, for a market that's super picky and selfish and has ADD.

Great is in the ear of the listener, of course, and the definition is simple: if it spreads, then for this market, it's great."

- Seth Godin in an interview with Derek Sivers on Sivers.org on his great new book Linchpin: Are You Indispensable?


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