RIAA Says: Campaign Taps "Desire To Share" Music

The RIAA and NARM have "refreshed" the once quite popular 30 year old Give The Gift Of Music promotion with a new logo. “This is an industry effort that taps into two enduring values: our love
of music and the desire to share something that moves us deeply with
our friends and family,” said Mitch Bainwol, Chairman and CEO, RIAA.

Who knows?  Even if people aren't willing to pay for their own music, maybe they'll lay down some cash to ""share" it with someone else.