German YouTubers Protest Against Major Labels
Instead of the message that's displayed when videos are blocked in a location, label employees are given the middle finger, with a warning that reads: "The content of this site isn't available for you. We're not sorry at all about this."
Christoph Maeschig and Mathias Keswan, the two people behind the project, realize that they won't speed up the royalty negotiations by protesting in this manner, but they want label employees experience their YouTube frustrations.
To them, it makes no sense that the record labels have worked out deals in the U.S., yet German users like themselves are left without music video access.
The Bust All Major Labels represents a subtle, yet clever form of cyber protest.
No one gets hurt or cyber-attacked like Anonymous is famous for, but the labels get to feel the annoyances that German users do when they log onto YouTube.