This guest post is by Ethan Kaplan, the former SVP of Technology at WBR and WMG. He blogs regularly at blackrimglasses.com

I don’t think its hyperbole to say I was reminded of this (video of Steve Jobs in 1984) when I was watching f8. It seems simple: verbs.

But it’s also a statement: Identity is now externalized, completely and holistically.

And it will reside on Facebook. And you are either a part of this, or you are not.

We’ve now reached our red pill/blue pill moment on the Internet and this will not be as easy of a decision as Mac or PC.

STEVE JOBS 1984 VIDEO: