Emotional Hook + Technical Hook = Viral Success
The infographic our recent post 7 Ways To Help Your Marketing Message Go Viral reminded the folks at the Buffer blog of two concepts key for anyone hoping to take their band/blog/idea viral. Crucial to every viral success is an “emotional hook” combined with a “technical hook”. What does that mean? One of the most viral marketing messages of all times just happens to include music and captures Emotional Hook + Technical Hook = Viral Success perfectly:
“They laughed when I sat down at the piano.
But when I started to play…”
Before your hitting send on your next tweet or blog headline, ask yourself: Does it have both an emotional and a technical hook?