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Emotional Hook + Technical Hook = Viral Success

image from www.google.comThe infographic our recent post 7 Ways To Help Your Marketing Message Go Viral reminded the folks at the Buffer blog of two concepts key for anyone hoping to take their band/blog/idea viral.  Crucial to every viral success is an “emotional hook” combined with a “technical hook”.  What does that mean? One of the most viral marketing messages of all times just happens to include music and captures Emotional Hook + Technical Hook = Viral Success perfectly:

“They laughed when I sat down at the piano.
But when I started to play…”

Before your hitting send on your next tweet or blog headline, ask yourself: Does it have both an emotional and a technical hook?

 


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