EMI, VEVO Reset View Count On Artist’s Music Videos, Taking Away Her Hit Song Status
A Hypebot reader and author of a LeToya fan site wrote in to inform us an odd thing that's happened to her YouTube view counts. Several of her music video's view counts have dropped dramatically. Making it seem as though LeToya is just starting out when really she's a former member of Destiny's Child. For example, her video "Not Anymore" went from having a staggering 2.5 million views and dropped down to a meager 106,000. What happened? From the perspective of Mike, the publisher, once EMI (LeToya's label that owns the rights to her first two albums), made a recent deal with VEVO, they deleted a number of her videos off other label pages on YouTube, taking the view counts with them.
In one such instance, the video for "Not Anymore" had been uploaded to several accounts that EMI oversees. First, the video was uploaded to the artist's page. Then, it was uploaded to their label page. Sometimes, they even uploaded the same video twice to the same account. In effect, what this did is it spread out the views of LeToya's videos across multiple channels. Finally, EMI came to the realization that whichever video was uploaded first achieved a higher view count.
"But instead of consolidating all the data together (views, comments and ratings) they decided to remove all the videos from the artist's accounts and only keep the ones from the EMI account," Mike writes. "All the other ones are either private or unlisted." Thus, what's happening now is that "VEVO is only showing the count from the EMI account." Mike sees this as a problem, because on YouTube, views are a very psychological thing. Having millions of views is what gives LeToya's songs a hit status. Taking that status away from several of LeToya's videos is something that Mike deems to be unfair. However, that's not all that worries him.
"I am sure if this happened to LeToya it happened to other artists under that label as well," Mike makes clear. "This is a big inconvenience for all of them because this is like erasing their achievements and taking away credits from them."
In Mike's view, EMI and YouTube/VEVO/Google need to collaborate and resolve this issue. He believes that if you're going to consolidate videos or remove copies from YouTube that labels need to make sure that all the "views, comments, and ratings" are combined together. Thus, granting an artist the star status that they deserve. Below is an overview of how this situation has affected LeToya's view counts. Mike has taken the time to collect as much information as was available to estimate the real view counts that these six videos should have. He did note, however, that it was tough to arrive at a hard number because many of LaToya's videos have since been taken off the site or made private, so he can't view them.
Mike stresses, "So basically we’re missing a huge amount of views." And, imaginably, he would love to see LeToya's video view counts rightfully restored.