On Music Think Tank, Katey Laurel has learned to not overmarket to fans. People become fans if they like your music, but many want to get to know the person behind the music. Artists need to build a relationship with fans to keep them interested instead of just bombarding fans with sales pitches.

“Keep in mind that the same should be true for you in order for there to exist a genuine relationship between the two of you…be more interested in learning about and knowing your fans than SELLING to them.”

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