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Consumers View iPad As Music Device Too

Ipad A comScore survey of consumer attitudes towards e-book readers and the Apple iPad revealed that 38% would use it to enjoy music - a point higher than would use the device to read books. Just 37% of respondents indicated they were “likely” or “very likely” to read books, 9% higher than those who indicated they would be “unlikely” or “very unlikely”.

50% indicated a high likelihood of using the iPad for browsing the net and 40% would do email. More than a third said they would use it for maintaining an address book/contact list (37%), watching videos/movies (36%), storing and viewing photos (35%) and reading newspapers and magazines (34%).


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