Consumers Value Photos Much More Than Music [Study]
Other findings of the study include:
- 45% of adults polled said their photos, videos, music and documents are worth over $1,000
- When asked which digital files are most important, 41% said photos, followed by 33% for documents, 19% for music and 8% for videos.
- 72% have experienced data loss due to crashed/malfunctioning devices (66%) or lost/stolen computers (7%)
"The irreplaceable nature of pictures gives them a higher assigned value" said Erik Zamkoff, Founder and CEO of MiMedia explaining the results. 1,200 adults were surveyed between June 16 and July 8, 2011.