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Consumers Value Photos Much More Than Music [Study]

image from www.google.com Although consumers spend billions of dollars on digital music annually, 74% percent value photos or documents over music, according to a new survey from cloud storage provider MiMedia.

Other findings of the study include:

  • 45% of adults polled said their photos, videos, music and documents are worth over $1,000
  • When asked which digital files are most important, 41% said photos, followed by 33% for documents, 19% for music and 8% for videos.
  • 72% have experienced data loss due to crashed/malfunctioning devices (66%) or lost/stolen computers (7%)

"The irreplaceable nature of pictures gives them a higher assigned value" said Erik Zamkoff, Founder and CEO of MiMedia explaining the results. 1,200 adults were surveyed between June 16 and July 8, 2011.


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