Chris Bolton writes on Music Think Tank about the importance of choosing the right band name. Bands need to choose a unique name that fans can find easily online. Throughout his post, Bolton breaks down the DOs and DON’Ts of creating a band name that is search engine optimized (SEO). If you already have a band name, is it easy for fans to find online or are they struggling to figure out how to spell it?

Bolton warns that,

“Many musicians have discovered (the hard way) that an unsearchable band name can hurt sales, reduce concert attendance, and frustrate fans.”