Archive for Music Marketing

Below you’ll find posts that deal with how musicians be better at marketing their art. Whether it’s shows, merch, music, etc. It can all be found in Music Marketing.

How To Survive The New Music Industry

Every time you crack open a new book, read an indutstry blog or attend a music business seminar, you hope that something will be said to make your life as a musician better. Unfortunately, nothing ever seems to work and artists are left looking for answers.

Wait. What’s the question?

The World’s First Album Cover – Alex Steinweiss’ Greatest Hit

From Undependent.com

World's First Album Cover

While there is no shortage of interest in the album cover medium, there’s no obvious web page out dedicated to the world’s first record cover. I’m apparently I’m not the only one looking for it (See: “Anyone have a scan?) I’ve seen scattered images from articles about Steinweiss but I’ve not found anything resembling a Shrine.

Such a noteworthy artifact in the history of mass media screams for its own page. Google returns 300+ results for the phrase “Sgt Pepper’s Album Cover” but nothing definitive for the phrase “First Album Cover.” Here’s my humble stab at such a page.

For the complete history of the album cover and its creator, just hit Wikipedia or pick up a copy of “For the Record.” Alex Steinwess, a then 23 years old designer, convinced Columbia’s suits to create the first true album cover. Until then, 78s were sold in generic sleeves.Recently, I came across an apparently original edition of this album and was able to pick it up for almost nothing. Someone unwittingly dumped it onto eBay for chump change. I mean, if they’d known what they had, I would’ve at least expected the auction to include “World’s First Album Cover!” and a reserve price of $100, $500, who knows? Instead, I picked it up for less than $30.

I have been eager to get it posted for all the graphic designers, media theorists and vinyl enthusiasts out there googling “steinweiss +first album cover.” I wanted to get these images out into the world for broader circulation.

Read the entire article and see more shots of this album cover at undependent.com

CMJ 2009 Music Marathon & Film Festival

For almost 30 years CMJ Music Marathon has played host to a countless number of indie bands (often catapulting them to major label status) and music industry panelists from around the globe. The 4 day conference + live performance festival is always held during the month of October in NYC, and promises to be a […]

Google Wave: A Music Industry Primer

from Music Alley...

Google Wave! It’s The Future! Convergent Communication 3.0! The bleeding zeitgesty edge of real-time innovation! But, er, what exactly IS it, and what potential does it have – if any – for artists, labels and the music industry?

I’ve been puzzling over this since Google Wave was first announced earlier this year. Now it’s launched in beta, with Google having sent out the first 100,000 invites for the service, allowing those people to invite others.

There isn’t much specific information online about Google Wave and music, apart from this fairly brief Hypebot post. However, there are quite a few articles talking about what Google Wave means for brands, which offer ideas that can be translated to the music industry.

With those as the basis (and properly referenced and linked to), I’ve tried to put together a brief Google Wave primer. Read on, and do please post a comment if you have views or ideas on the subject.

First off, what is Google Wave?

In a nutshell, it’s like email meets instant messaging meets social networking meets document editing meets online collaboration. Sort of. Or, to relate it specifically to Google products, it’s like Gmail, Google Talk and Google Docs all mashed up into one service, with Facebook-style applications thrown in for customisation...

Continue reading the full article here.

Alice Russell – Let Us Be Loving

Last week I had a chance to chat with my new favorite soul singer, Alice Russell.  As she watched the rain come down outside of the window at her home in Brighton, she detailed her first recording experience.
@eleetmusic: Take us back to the very first time you ever recorded a song in the studio. Tell […]

Are You Selling a $16 Piece of Plastic?

On Friday, Topspin VP of Marketing and Artist Services, James Lamberti, posted a blog entitled, “A Data Driven Artist and Fan Perspective“, as commentary to his panel at Digital Music Forum West. Lamberti rounded out a 2 day discussion with Eric Garland from Big Champagne and Russ Crupnick of market research comapny, The NPD Group.
Garland […]

Why I’ve Given Up on the Compact Disc

In an effort to look ahead of the trends happening in the music industry, I’m advising all independent artist to give up on the Compact Disc today.
Chances are, by the time you put the finishing touches on a new project it will be like handing over an 8 track tape to a potential fan. Not […]

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