Here's a tip that I believe came from Rick Rubin.
We all know to push the elements in the chorus, right? It's kind of a no-brainer. When mixing we usually bump the lead vocal or whatever instrument is the main melody of the chorus to separate it from the rest of the track and establish the hook. This is mixing 101. Well, Mr. Rubin has gone one better...
The chorus is the money part of a song. Without a good hook in the chorus the listener won't be inclined to stick around so now your "hit" song will be just another song that they skip. Rick has a little trick up his sleeve that helps push the chorus even further.... He bumps the master fader!
Yep, he performs the ultimate no-no while mixing - touching the master fader. I was taught that the master fader is the last bastian of output from the console to the mix down medium. It needs to be set at zero and not touched - at all! As it happens, Rick Rubin doesn't pay attention to the rules of recording and has this little trick up his sleeve.
"When the chorus starts push the level on the master fader from +1.5 db to about +2.0 db and then bring it back down the for the next part."
Genius! Why is it that the simplest of changes to the norm produce such magnificent results? I ask because I tried this recently on a song I was mixing and it made a HUGE difference. The key is to leave enough headroom so that you feel the energy in the song, but don't hear more distortion in the mix.
If you do this with your mix already being slammed up to 0.0db your mastering engineer will not be happy with you at all. He may even consider you a hack. And no mix engineer wants that now, do they?