Can MySpace Music Survive The MySpace Decline?
"Not unless it figures out a better way to keep visitors at the site," according to Padaget. "A non-user’s typical visit might begin and end at one artist’s page. When you’re done with the band, you’re done with the site."
The solution: "MySpace needs to guide users to similar artists, perhaps artists recommended by the band itself. There are too many obscure artists for a computerized system like Pandora to be effective, but personal tips from a favorite band, linked to the respective artist pages, might add an idiosyncratic twist."
"The page structure is there; MySpace Music just needs to connect the dots." Unfortunately for MySpace Music, there are a whole lot of dots to connect.
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