Broadcast Is Over
Have your Facebook friends spammed you before with videos or photos promoting their music? This can be irritating even though they have permission to market to us because this kind of marketing interrupts our enjoyment. On Music Think Tank, Leena Sowambur believes that a different kind of marketing is better suited for a multi-way digital medium (ie. the Internet) and that broadcast is over.
“It roughly shakes us out of any enjoyment we might be experiencing and demands that we do something for someone else we don’t know so well.” (Read On)