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You & The Post Album Music Fan

Last week, Forrester Research relased their report, “Music Release Windows: The Product Innovation That The Music Business Can’t Do Without” by Mark Mulligan. The report verifies the obvious, but makes some very valid points that are worth jotting down.
The good news is,”more people are listening to more music with more technology than ever before“. The bad […]

Unlearning

When I would speak on panels at music conferences, I’d always find it funny how all of the panelists’ opinions were completely tainted by their own self-interest.

Someone would always ask us, “What’s the future of the music business?

The guy whose company sells MP3s would say, “MP3s are the future. No DRM. Unencumbered. The public has spoken and they want MP3s.”

The guy whose company sells subscriptions would say, “Subscription services are the future. Anything, anytime, anywhere. No need to keep a huge music collection.”

The guy whose company sells CDs would say, “People still want something tangible they can hold in their hand. CDs are going to be around a long time.”

I would just say, “Nobody knows the future. Anyone who pretends to is full of shit and not to be trusted.” (Which would of course get a weird look from my fellow panelists, but oh well.)

I still get asked to talk about the future of the music industry, but I just can’t. My answer to everything is, “I don’t know.

For the last 11 years, I spent most waking hours thinking about how to sell and distribute music. I’m completely unobjective. I don’t have fresh eyes about it anymore. I know my opinion is not to be trusted.

You’d be better off to ask a young music fan or musician, unencumbered by too much knowledge of the past.

I love musicians. I love the creative process. I love the art and craft of learning, writing and playing music.

But the “industry” around it? Eh. No interest. Sorry. I’m burnt-out on that subject. I need to spend a couple years unlearning before I can think about it again.


“The illiterates of the 21st century will not be those who cannot read and write but those who cannot learn, unlearn, and relearn.”- Alvin Toffler

“I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.” – John Cage

empty head

From ordinary to unique. Now THIS is creative!

This is a very creative approach to an everyday music item, the CD jewel case. Electronic artist, Moldover, has taken the jewel case and album artwork to the next level. This, my musician friends, is exactly what I'm talking about when I say that the business has changed and your marketing needs to be more creative than the other guy's. This is not only very creative, but also very clever. Enjoy the video.

-dave

Rhianna – “Te Amo”

Sometimes people go through difficult times and have no outlet for their pain. With all of the shit Rhianna has had to put up with over the last year, she is blessed to have released it all in this song. When the wounds heal completely she will have given us more of herself than she […]

ReverbNation Survey: Artists and Health Care

Its a hot topic for those of us who are citizens of the United States.  Congress, the President, talk show hosts, movie stars, and even my very own barber have strong opinions about health care reform.  So we at ReverbNation thought it the appropriate time to ask some of our Artists about their helth care situations and opinions.  The following represents some of the data collected from a survey taken by a small, random sample of Artists who are US citizens (n=259).

There was tremendous interest in this topic from the Artists we surveyed.  Many of them filled several paragraphs in the open ended response we allowed at the end (responses not reported here).  As a result of those empassioned responses, it is likely that we will expand the scope of the survey in terms of questions asked, questions reported to the public, and number of Artists surveyed in the near future.  Stay tuned.  I will post the follow up here at MTT if/when it becomes available.

 

Do you think that health care coverage is a right you are entitled to as a citizen of the United States?

 

Are you aware of the proposal by the President of the USA.?

 

Do you have health insurance?


Are you the only person in your household covered by healthcare insurance?

How many are in your household?

Who provides your health insurance?

Sprezzatura

Watch this video of Elizabeth Gilbert’s amazing 18-minute talk on creativity. Her speech was the hit of the TED Conference.

Absolutely amazing speech. Emotional, universal, insightful, educational, and funny.

She comes across so nonchalant, light, and conversational. Effortless.

When the conference was over, she asked me to walk with her back to her hotel, so we had a good 15 minutes to chat.

She told me she had finished her new book on New Year’s Eve (it was now mid-February), so I said, “Congrats! Have you been relaxing in the last 6 weeks since then?”

She said, “No! I started preparing that talk the very next day! I’ve been working on that little 18-minute speech full-time, almost 8 hours a day, for six weeks.”

Aha! Now that’s sprezzatura!

Sprezzatura” is an Italian word that means “to hide conscious effort and appear to accomplish difficult actions with casual nonchalance.”

I really admire how much work it took to research, write, edit, then practice that speech so that it seemed effortless.

It inspires me twice.

First for its own sake: for being such a great talk.

Second for finding out how much work went into making it.

When you think someone is amazing by DNA or destiny, you can be inspired by their work because it’s so unattainably beautiful. You can be amazed and think, “I could never do that!”

But when you find out they’re amazing only because of unglamorous persistent sweaty hard work, you can be double-inspired, thinking, “Wow! I could do that!”

My old girlfriend was not a musician, so one day she said, “I would like to be a pop star. It’s so easy! They never have to work. They just hang out all the time, being famous.”

She was sincerely shocked when I told her about how it’s actually a lot of work.

Sprezzatura.

Prince was my biggest musical hero in the mid-80s. (I didn’t take him seriously until Miles Davis raved about him.)

First I admired his music. It inspired me for its own sake.

But later I found out about his work ethic. Nonstop perfectionist rehearsals, 18-hour recording sessions, recording hundreds of songs just to release ten.

Discovering this was a major turning point in my life. I now had a workaholic musician role-model. It was attainable! Just by practicing, I could do that!

So as an artist, it’s good to practice and prepare so well that you can put on an effortless performance with sprezzatura. Let most people think you’re just a natural genius.

But then it’s also good for other artists if you quietly reveal how much work went into it, to inspire future generations to practice, practice, practice.

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