Believe Digital & Absolute Marketing Announce Strategic Partnership
Indie digital distributor Believe Digital has announced a strategic partnership with label services firm Absolute Marketing. This new agreement will give Absolute Marketing & Distribution access to Believe Digital‘s worldwide digital distribution network and will provide Believe with a diverse range of new and catalog content.With offices in Europe and North America, Believe Digital has become a distribution powerhouse in several EU markets. According to figures from the IFOP, in 2099 Believe ranked as the number one digital distributor in France with a 27.11% market share, ahead of Sony with a 22.72% share.
Breaking the old label model, Absolute Marketing & Distribution offers marketing and business management services for independent record labels, single-artist labels and brand-owned music labels who retain full rights to their work. Past and current clients include Melanie C, Shirley Bassey, Herbie Hancock, Marillion, Hall & Oates, Boy George and Imogen Heap.