AT&T Hopes You’ll Pay For Music On Your Phone Bill
AT&T has partnered with BOKU to offer consumers a direct carrier billing solution for online goods including music using their existing wireless service account. From their wireless handset, customers can make online purchases by entering their mobile number and charging directly to their existing AT&T wireless account.
This kind of direct mobile music connection was part of the vision the Edgar Bronfman sold to investors during the Warner Music Group buyout. Years later, there's little proof that any new three step authorization and capture transaction process (users click BOKU to purchase and then 1. Enter their mobile number, 2. Receive a text message to confirm, and 3. Reply with the letter “y.” will improve an increasingly bleak music sales picture.