Ask the Readers: Examples of Music Experiences
I’m in the process of brain-storming a short essay and could use your help. Central to the topic is the shift in the music industry from being product centric business model to one that’s more experience based. In the age of direct-to-fan marketing, many artists have looked for ways to create experiences that actively engage their fans outside of live concerts. Such experiences expand the offering mix of artists beyond possessions like records and t-shirts - things for the fan to buy and own - and help create memories that are more valuable than a digital file.
What comes to mind first is that flash-mob music video that Amanda Palmer did awhile back on the beach, the higher tiers in the Josh Frease experiment, and the offerings that Jill Souble included in her album funding initiatives. Have any readers, within their band or clients they represent, had further success with offering up a unique experience for their fans to take part in?
Are there any other instances where an artist has succeeded in selling an experience in the place of just more possessions?
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