Artists & Social Networking: Is It About ME or WE?
Much has been written about the need for musicians to be "authentic" when social networking. But little attention has been given to the Facebook, Twitter, Tumblr highway as a two way street. "When we lose sight of the 'we,' we lose site of the purpose we came together in the first place," writes Pam Moore in an essay on social network group dynamics. "Part of being 'we' is respecting the 'me'."
"It’s respecting we all have busy schedules. We have happy days, down days." Moore writes on SocialMediaToday. "We have days we may be tweeting or talking too much. We have days we may not be around the social circle enough."
Moore is mostly writing about teams and social media, and isn't energizing an artist's "team" exactly the hoped for result?
But as with most things, focusing on the result should not stop one from enjoying the journey. "If you worry only about the number of retweets, number of web hits, subscribers to your opt-in, then you are missing the greatest benefit." concludes Moore. "You’ll miss the most the organic and most important aspect of social media which is social relationships."