Are Music Listeners Ready to Move to the Cloud?
Many consumers still want to own their tunes
New options for media consumption on the web as well as mobile and smart devices are continually emerging, and Spotify’s launch in the US is just one of the latest changes to shake things up. With Apple’s iCloud debuting in iOS 5, what do consumers think of storing and streaming their music from the cloud—and the concept of renting vs. owning it?
"Even buying physical copies of CDs or vinyl edged out free online streaming options..."
A September 2011 survey of US online music consumers conducted byInsight Research Group for digital music subscription service eMusic found that more than half of respondents preferred to purchase music files online, the top way of consuming music. Even buying physical copies of CDs or vinyl edged out free online streaming options, though the three choices were grouped closely together. Only 13% of online music consumers preferred to pay for online streaming.