Yesterday  Amazon launched the Kindle Fire tablet which includes a free cloud locker and music player.  Beyond that, what does all this mean for music?  As Mark Mulligan pointed out, yesterday showcased the huge difference between Amazon and Apple's content strategies, and therein lies the answer.

"Put simply, Apple is in the business of selling content to help sell devices whereas Amazon is in the business of selling devices to help sell content," said Mulligan.

Isn't the later better for music?

As creative artists and music companies roll out new formats and services, who is more likely to teak their devices to help them sell more? Amazon.  As the whims of fans shift, which company will be quicker to meet

their needs?  The one whos eprimary goal is to sell them more stuff. That's Amazon.

Both companies are leaders. But Apple's innovation is driven by a chosen few.  Amazon innovates by listening to the marketplace.

So, which company is better for music?