(UPDATED) We've seen deep discounting before from Amazon. But today the online retailer is hit new lows by offering a download of the new Lady Gaga album "Born This Way" along with a digital version of the CD booklet today only for just 99 cents (here). Gaga fans who buy via Amazon will also get an upgrade to a 20 GB of Cloud Drive music locker.

In the past, Amazon a subsidized deep discounts to drive traffic, but this time they're also clearly hoping to attract new users to its cloud music locker and player prior to an iTunes Cloud launch.  And Lady Gaga gets more casual first week purchases to help drive what is certain to be an impressive #1 chart debut.