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Amanda Palmer: $15,000 In Merch Sold 90 Sec.

Yesterday marked the release of Amanda Palmer Performs the Popular Hits of Radiohead on Her Magical Ukulele. Reports from bandcamp indicate that this event "less resembled a record release than a coordinated strike of ravenous piranha." Why? Because in one 90 second period, her fanbase snapped up $15,000 in music and merch. That's why. From there on out: 4,000 digital EPs were sold, the vinyl sold out, most of the high end packages disappeared in minutes, and it looks like every other package will be gone in a matter of days. Miss Palmer's "go-to" digital strategist Sean Francis had these things to say:

"Ipiranha-eat-cows-1t was important for us to do this in as close to a DIY manner as possible. If we were just using iTunes, we couldn’t be doing tie-ins with physical product, monitoring our stats (live), and helping people in real-time when they have a question regarding the service. Being able to do all of those things and having such a transparent format in which to do it has been a dream come true. We all buy stuff on the iTunes store – or AmazonMP3 or whatever – but it’s not THE way artists should be connecting to fans, and it’s certainly not the way someone is going to capture the most revenue on a new release." Read more.


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