Advertising On Twitter Using Promoted Tweets
(UPDATE) Hyper-targeted ads on Facebook, MySpace and using Google AdSense have become valuable tools for many music marketers. But what about Twitter's new ad platform? In brief, advertisers select keywords that will trigger a promoted tweet and then select which of their tweets to feature. These promoted tweets then appear at the top of Twitter search results for those keywords. A yellow highlight delineates that the tweet was promoted (aka paid for). This Twitter produced video shows how the system works:
SORRY, THE VIDEO APPEARS TO HAVE BEEN TAKEN DOWN.
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