Topspin CEO Ian Rogers posted an overview of the keynote he delivered at NMS. While the entire post is worth the read, even the slides are full of music marketing insights. This is a look as Rogers' step-by-step guide to creating an online sales plan that works. Best of all, these insights can applied to artists in all stages of their careers. Here's how to market music online:

The Business of Music:

1. Awareness

2. Create Fan Connections

3. Communicate

4. Offer Things of Value

5. Turn Fans Into Customers

6. Optimize

Plan Review:

Read his full post here. More on the new Topspin Open Client.