On Music Think Tank, Jill Haverkamp gives us a sample of 6 case studies on how artists have effectively connected with their audience online. One example comes from the recent Grammy winners, Arcade Fire, and their interactive music video. All six cases gravitate around connecting with fans and artists should think about these cases when building a strategy and fanbase.

“Connecting with fans is imperative in today’s music industry," Haverkamp writes. "It’s that connection that can give them a reason to buy and support your music.”