40% Can’t Name A Single Online Music Service
From 7 Digital to Spotify, there are 20 major music services in the UK. But a new survey says that 40% of consumers have never heard of any of them. Of the 60% who are familiar with digital music, 85% have only heard of two - iTunes and Amazon.
"The music industry is shooting itself in the foot by not promoting legal online music services," says Jill Johnstone, of Consumer Focus. "If file sharing is causing the damage the music industry claims, why aren’t they putting more effort in to promoting the legal alternatives? Before we go down the enforcement road it is only fair to ask the music industry to do more to make people aware of the legal options.”