4 Things We Can Learn From Lady Gaga Launch: Momentum, Integration, Fans & Love
The launch of the new Lady Gaga album was probably planed more thoroughly than the Normandy invasion. There were so many facets to it that Monday's Hypebot felt a bit too much like the All Gaga All The Time News Channel. Whatever you think of Lady Gaga and her music, there is much that any musician or music marketer can learn from this week's multi-platform marketing blitz.
“She’s mastered the art of [the] launch,” Alexa Scordato, a Gaga fan, digital strategist and community manager for MAT@USC told Mashable. “Every new video or album release is always an event. She and her team recognize that millions of views or album sales don’t come overnight.”
Scoradato's Lady Gaga launch takeaways are:
- You need to build momentum with elements of surprise along the way.
- Integrate. Make sure all your marketing channels are working together to promote a single brand identity and message.
- Use your fans as your best marketing asset. Encourage and remind them to tell your story and never forget to thank them along the way.
- Give people something to love. If you can do that, you’ve won half the battle.