3 Reasons Labels Will Say Yes To Google Music

image from janeheller.mlblogs.com Google is testing its new cloud music service as labels continue to drag their feet over licencing. Rightsholders are also talking to iTune's about a similar if more restricted service. But there are 3 factors that will force even the most stubborn music executive to say yes to Google Music:

FACT #1: They Need Google - The recorded music industry knows it needs a serious competitor to diminish iTune's dominated position, and Google is by far their best candidate.

FACT #2: Consumers Want Cloud Music - Whatever the legal and financial underpinnings of rightsholder objections to music in the cloud, the consumer has already spoken. Music on YouTube is effectively a free cloud service and fans love it. People want to consume music when and where they want it.

FACT #3: Selling Music Is More Profitable Than Streaming It - Currently, consumers get "legal" access to music in more places by streaming it than they do by buying it. Cloud music storage would change that and help make music worth paying for.


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