24,000 Fans Partake In Crowdsourced Music Video
C-mon & Kypski has teamed up with a pair of designers and created a unique music video. Fans can select individual frames of the video; reshoot the pose on their own webcam; and upload their replacement images in real-time. Thus far, over 24,000 people have contributed to the project. Every hour, the video is refreshed and the new shots are added.
The result is a rather creative and fun to watch: