12 ways to grow your band’s email list
1. Put an email signup box on your website — Place the signup box in a prominent place on your website so all your visitors will see it.
2. Put clear calls-to-action on your website — It’s not enough to have an email signup option on your website. You have to make it obvious for visitors what you’d like them to do. Something simple, like “sign up for my monthly newsletter” or “get email updates about our music.” Also, let them know what the benefits of subscribing are: that they can keep up with all your band news, concert dates, and more.
3. Give something in exchange for an email address — Most email marketing programs, such as ListBaby, will allow you to offer your fans a free download after they sign up to your list. So give away an MP3 of your best song, or perhaps a PDF with sheet music, or an eBook of your tour and recording diaries.
4. Give your email newsletter subscribers access to exclusive content — Let your subscribers know that in your world, they’re VIPs, deserving of the special treatment. They get to hear your new music first. They get to listen to demos that aren’t made available elsewhere. They get behind-the-scenese glimpses that nobody else does. Make them feel like insiders.
5. Prominently feature your email signup list at your merch booth — Create a template in Word or whatever word-processing program you use, print some out before every show, and bring them to your concerts. Put the same call-to-action that’s on your website on this sheet, make the benefits clear, and then be sure to draw attention to it, pass it around, announce it from the stage. Don’t just hide it in the corner and hope folks will sign up.